November 23, 2018
By Workspace Resource
Color plays an important role in how your business is perceived. Whether you’re a startup trying to connect with a youthful audience or a consulting firm trying to strengthen client confidence, you can study color meanings to help you better attract and connect to your ideal customer.
Color psychology can be used to help create an office space that sends the right message and appeals to the customers you’re targeting. You may wonder how color affects our daily decisions, but ask yourself these questions: Does the color of an item of clothing compel you to purchase it? If the colors of an office building are loud or garish, are you less likely to do business there? The answer to both questions is probably yes.
Generally speaking, warm colors evoke feelings of vibrancy, positivity, excitement, and optimism. Bold colors, like red or orange, usually represent passion, adventure, and creativity. However, as is the case with all bold colors (warm or cool) they should be used sparingly in your office design. In wood tones, these will be rich, warm wood grains.
Cool tones are meant to inspire feelings of trust, calm and stability. Cool colors like blue and green are often used to convey quality and reliability. The risk with these colors is that when you’re over-used they can seem cold or sterile. Cool toned wood furniture might be stained light gray, making them less warm and more modern.
Neutral colors are the most frequently used in office design and furniture, with accents of bolder colors providing interest. Neutral colors can be warm or cool but are generally very light and bright. A prime example of this was seen in the 2018 NeoCon AIS Showroom, which used neutral colors on the walls and ceiling, then added warmth in the wood toned furniture and interest with rich eggplant colored accents.
Pro Tip: The ideal color palette for most offices is a mixture of predominately neutral colors with accents of dark or bold colors.
Color influences mood, productivity, and creativity at work, so it’s not something to dismiss without a thought. It’s an important part of your office design, from the color of the walls to the waiting room seating in your lobby. The effects of the colors you choose are subliminal and instinctive, creating a good or bad perception of your business. You’re sending a message, and judgments are being made, the moment your door is opened. What is your office saying?
Contact Us to learn more about choosing the right colors and office furnishings for your growing business.